In an increasingly digitized world, technology has taken over our lives. Even our grandparents have smartphones, we’re constantly posting those over-filtered selfies to social media, checking reviews of products, looking for services, buying, and adopting new technologies. Digital has become a way of life. And one that we’re getting more comfortable with.
So, how is it possible that there are still businesses with old or no websites at all?
Tell Customer Who and Where You Are
Having an active website is important even for small, local businesses. According to a study done by Nielsen, 85 percent of consumers use the internet to find a local business. Without a business web design, these customers may not even be able to contact or locate the business. Search engines such as Google are heavily focusing on local results, so a website is even more important if you are a local business.
With the help of the internet, consumers can now literally shop online around-the-clock. The only way businesses can reach all of their potential customers is to have a good business web design that will allow them to shop or research the company any hour of the day. In an example such as ours, we usually receive 1 to 2 leads overnight while we are all sleeping. That would not be possible without a website.